Responding to the rising price tide, door and wind

2022-07-22
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Abstract: Nowadays, the door and window industry has become more and more mature, and the market competition has changed from the initial simple price competition to the competition between scale and technology

with the rising cost of raw materials such as wood and labor costs, the cost of the door and window industry increased sharply in 2017, which is difficult for large enterprises to bear, and small enterprises are more like walking on thin ice. At the two sessions, Zhi Shuping, director of AQSIQ, answered questions on "quality improvement". Under the new economic normal, door and window enterprises that are facing industry reshuffle and great pressure of price rise, "quality improvement" may be the best way to break the situation

the industry tends to mature, and it is inevitable to raise prices.

now, the door and window industry has become increasingly mature, and the market competition has changed from the initial simple price competition to the competition between scale and technology. The slowdown of market growth will also accelerate the reshuffle of the industry. Since last year, the polarization trend of the door and window industry has become increasingly obvious. On the one hand, market centralization is moving closer to large enterprises, and the number of small and medium-sized enterprises is decreasing day by day; On the other hand, in order to compete differently with large enterprises, more and more small and medium-sized enterprises have begun to seize the high gross profit market

in the face of the surging "price rise", some door and window enterprises believe that the door and window industry is gradually returning to rationality, and the price war can no longer be maintained. "Perhaps the price rise will lose part of the market, but in any industry, the most successful enterprises have not the lowest product prices."

quality improvement or a premium for door and window enterprises is the key

because the price rise is due to the rise of raw materials, the overall price rise of doors and windows can not bring much real profits to enterprises. At the moment when the industry is gradually maturing, the traditional marketing strategy relying solely on price competition has also become "inadequate". However, in order to develop the industry, enterprises still need to continue to innovate, and strive to make products with high added value and high premium rate when the price of raw materials rises

many door and window enterprises have begun to realize the importance of the "value" of products, turning from price war to value war, and hope to find their own positioning in the market through "differentiation strategy". Therefore, many door and window enterprises pay more and more attention to the development of medium and high-end products, with quality upgrading, technology upgrading and meeting the new needs of consumers as the strategic core

the rising price tide intensifies the industry reshuffle, prompting door and window enterprises to seriously explore new development directions. As the door and window industry becomes more and more mature, price war is no longer the best choice for enterprises to compete. Paying attention to product quality and producing door and window products with high added value and high premium rate is the key for door and window enterprises to win a decisive victory in this round of price rise

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